In 5.05 No Place Like Home, Giles says of the bell on the door in the Magic Box:

“Would someone please rip that bloody bell off its hinges?”

Buffy does this in …

Buffy’s Magic Box name tag in 6.05 Life Serial says, “Hello! My Name’s Buffy. Ask me about Curses!”

Carey Meyer was Buffy’s production designer from season two (the job was previously Steve Hardy’s, who left after season one). Carey’s job was to build all the sets, and …

Chicken feet are a staple ingredient in witchcraft. They’re mentioned a few times in Buffy. In 3.16 Doppelgangland, Willow says angrily to Anya:

“I believe these chicken feet are mine.”

In …

In 5.10 Into The Woods, Giles hangs a sign in the Magic Box which says:

“Don’t forget, Winter Solstice, Hanukkah, Christmas, Kwanzaa and Gurnechnar’s Ascendance are coming!”

Giles opened the new Magic Box shop in 5.05 No Place Like Home and took on a new member of staff - Anya. He first eyed up the prospect of opening …

The jars behind the counter at the Magic Box contain ingredients named after the cast and crew. There’s Tony’s Heads, Charisma Charms and Boreanaz Beads.

In 5.11 Triangle, when Olaf’s hammer is thrown into the magazine rack in the Magic Box, the magazines UFO, Green Egg, Nexus, Shaman’s Drum and Massage Bodywork are visible.

The Magic Box has the following items, according to the Watchers in 5.12 Checkpoint: focusing crystals, runic artefacts, an amulet of Cauldis and a Burmese statue which can melt eyeballs. In …

In 5.19 Tough Love, Giles says people keep trying to return petrified hamsters to the Magic Box. In 6.05 Life Serial, Buffy discovers a jar of petrified hamsters in the basement of …

In 3.13 The Zeppo, we see Willow come out of a magic shop called Uncle Bob’s Magic Cabin. During season five, Giles brought this shop and called it the Magic Box.

There is a unicorn-shaped candle in the Magic Box in 5.13 Blood Ties. This is possibly a reference to Harmony who, we discovered in 5.02 Real Me, likes unicorns.